Understanding your Discovery Mode performance report

Discovery Mode can help your songs reach more listeners and grow your fanbase.

You can view your performance reports in your Campaigns tab.

Reporting metrics

We provide metrics across three categories:

• Audience growth: How your campaign increased overall listeners – and especially new listeners.
• Long-term engagement: How your campaign drove high-value fan actions that indicate intent to stream in the future – like saves, playlist adds, and intent rate. These are calculated using a 14 day attribution window from initial exposure.
• Streams: How your campaign drove streams for your selected songs.

You can use many of these metrics to measure how your campaign performed overall, as well as how each individual song performed.

Note: Discovery Mode campaign results may be impacted by other factors, including organic trends on and off platform and paired marketing efforts. We encourage you to prioritize the metrics that are most aligned with your marketing strategies and campaign objectives to determine the success of your campaign.

When reporting is available

Metrics are provided from the 11th day of the campaign until its end date.

For reports in Spotify for Artists, all metrics update daily, and long-term engagement metrics continue to update for 14 days after the campaign ends.

Assessing Discovery Mode’s impact on streams and listeners

We provide a couple of ways to understand your campaign’s impact on streams and listeners in Discovery Mode contexts:

Historical stream and listener lift

These provide a longitudinal snapshot of Discovery Mode’s impact by reflecting the rate at which streams or listeners in Discovery Mode contexts have changed compared to 28 days before songs were first selected for a campaign.

Historical stream lift and historical listener lift are available for all songs.

Campaign stream lift (beta)

This provides an up-to-date estimate of Discovery Mode’s impact during this campaign period by reflecting the rate at which streams in Discovery Mode contexts have changed compared to the streams we estimate your songs would have had without Discovery Mode during the most recent campaign period.

Estimates are determined using a machine learning model that considers many signals, including:

• Historical song performance in Discovery Mode contexts and across Spotify
• Artist data like monthly listeners and genre
• Previous appearances in personalized playlists on Spotify

We’re beginning to roll out campaign stream lift because we’ve heard that teams want a way to understand Discovery Mode’s latest impact. The more data we have on these signals, the better our estimates become.

During this beta period, campaign stream lift is available for songs with at least 5,000 streams in Discovery Mode contexts in the previous month.

Note: These estimates may vary over time and aren’t predictive of future outcomes.

Metric definitions

• Discovery Mode contexts

  Discovery Mode is active in a subset of playlists where listeners are most open to discovery. We call these Discovery Mode contexts.

  Your songs are heard in Discovery Mode contexts, and these insights are prioritized in your campaign report. Learn more about Discovery Mode contexts

• Across all Spotify

  These insights provide a reference point in relation to the impact that’s occurring in Discovery Mode.

  While your songs are heard in Discovery Mode contexts, it’s helpful to zoom out to understand how they’re performing across all of Spotify.

  Remember, organic trends on and off platform can also have a big impact on your performance on Spotify.

• Listeners

  The total number of unique listeners streaming in Discovery Mode contexts, including new listeners.

• New listeners

  The number of listeners who hadn’t streamed your music anywhere on Spotify in the last 2 years.

• Saves

  The number of listeners who saved a song after hearing it in Discovery Mode contexts.

• Playlist adds

  The number of listeners who added a song to a playlist after hearing it in Discovery Mode contexts.

• Intent rate

  The percentage of listeners who saved or playlisted at least one song from Discovery Mode contexts.

Need more help?

Learn more about how Discovery Mode works and how artists are using it for their new release strategy and to grow their audience.

Get in touch through our contact page.