AI Persona badges on Spotify
AI Persona badges help listeners understand when an artist’s public identity is AI-generated.
You can self-disclose as an AI Persona in Spotify for Artists. If you do, an AI Persona badge will appear on your artist profile as badges roll out starting this fall. We’ll also review artist profiles and identify those whose public identity, including their name and imagery, appears to represent a photorealistic AI-generated identity.
We’ll start with artists who have met defined audience thresholds, which allows us to conduct thorough, accurate reviews while maintaining a manageable pool of artist profiles.
The AI Persona badge doesn’t apply if you only use AI tools to make your music, but your artist profile represents a real person, stage name, or fictional character that isn’t an AI-generated photorealistic person.
Starting this fall, listeners will begin to see the AI Persona badge across artist profiles and can click on the badge to learn more about what it means. There will be 2 versions of the badge depending on how the disclosure was made:
- "AI persona": the artist has chosen to identify themselves as an AI persona through Spotify for Artists.
- “Likely AI Persona": Spotify has reviewed and identified that this artist's profile represents an AI-generated identity.
Music from AI Personas will not be included in editorial or personalized recommendations unless a listener intentionally engages with the artist, for example by following them.
Understanding AI Personas
An AI Persona is an artist whose public identity represents an AI-generated photorealistic human.
The AI Persona badge is about the identity you present as an artist, not whether you use AI to make your music.
Your artist profile may represent an AI Persona if the artist imagery itself is AI-generated and appears to be a real person who doesn't exist. This includes AI-generated profile images, header images, album artwork, or other visual elements that represent the artist.
Self-disclosing as an AI Persona
How to self-disclose
You can't turn off the AI Persona setting yourself after you self-disclose. Only turn it on if you're sure your artist profile represents an AI Persona.
To identify your artist profile as an AI Persona:
- Log in to artists.spotify.com.
- Go to Artist Settings.
- Select Profile & Identity.
- Turn on AI Persona.
- Select Update.
Note: AI Persona badges are rolling out to listeners starting this fall. You can self-disclose now, and your badge will appear on Spotify once it's available.
The AI Persona badge doesn’t apply if you:
- Use AI tools to make your music, but your artist profile represents a real person
- Use a stage name or fictional character that doesn’t depict an AI-generated photorealistic person
To share more about how your music was made, you can add AI credits to your music through your distributor. AI credits and AI Persona badges are separate. Learn more about AI credits.
Note: AI credits are currently rolling out to more content providers. Contact your label or distributor to find out if they're available.
Accidentally self-disclosed?
You can't remove a self-disclosed AI Persona badge yourself in Spotify for Artists. If you turned on the setting by mistake, contact us.
Responding to a Spotify-applied badge
Starting this fall, badges will begin to appear to listeners on Spotify. If we apply an AI Persona badge to your artist profile, you'll receive a notification in Spotify for Artists.
You can either:
- Confirm the badge by self-disclosing your artist as an AI Persona in Spotify for Artists. Your profile’s About Page will then show the AI Persona badge instead of Likely AI Persona.
- Appeal the decision if you believe the badge was applied in error. If you don't take action, the Likely AI Persona badge remains on your profile.
Steps on how to appeal will be available in Spotify for Artists.
If you later change your artist name, profile image, bio, or other identity information, we may review your profile again.
Note: You can't remove a Spotify-applied Likely AI Persona badge yourself. We make all final decisions after reviewing the available information.
Seeing where AI Persona badges appear
Starting this fall, AI Persona badges will appear:
- Next to the artist name on the artist profile
- In the Artist Badges section of the About Page on the artist profile
- Next to the artist name in Search (on mobile)
- Next to the artist name in track rows across playlists
Music from another artist on your profile
If music from another artist is showing on your artist profile, including AI-generated music, report it here.
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