Customizing your display campaign

Display campaigns offer a variety of customizations to tailor your campaign to your music.

Formats

You can customize how your campaign looks to listeners by selecting one of two formats: Marquee or Showcase.

Additional customizations

Each format offers additional customization options.

Headlines

With the Showcase format, you can choose from a selection of headlines to tell listeners why your promoted release is relevant to them.

You can’t edit your campaign’s headline with Marquee.

Color picker

With the Marquee format, you can choose your campaign’s background color. We provide a selection of colors to choose from.

You can’t edit how Showcase looks - we pick the background color based on the cover art.

Destinations

The destination is where you send listeners when they tap your campaign. By default, this is the single, album, or EP page you’re promoting.

With the Marquee format, you can choose to send listeners to your This Is playlist.

Things to keep in mind with This Is playlist destinations:

• You need an eligible This Is playlist
• We’ll pin your single to the top of the playlist (if it isn’t already)
• Your campaign can start as soon as 3 days after your single’s release date
• This destination is only available for campaigns created in Spotify for Artists
• You can use the playlist as the destination for multiple singles as long as the campaign dates don’t overlap
  Note: If you're promoting the same single in multiple campaigns, your campaign dates can overlap.