Understanding release engagement

For: All users on web

See how fans are engaging with your new release.

1. Log in to artists.spotify.com.
2. Go to Audience then Release engagement.

This shows what percentage of your monthly active listeners streamed your new release in its first 28 days.

We base release engagement on your monthly active listeners the day before release. Then we track how many of those listeners stream from your new release.

Release engagement data updates once a day.

You can see releases from the last 3 months.

Note: Stats in Spotify for Artists are recorded in Coordinated Universal Time (UTC). You can't change the time zone. Learn more about time zones

Filtering your release engagement

Use the filters at the top to switch between segments of your monthly active listeners, or to include streams from programmed sources.

Learn more about audience segments

Use the filter in the top-right to view engagement in an individual country.

Engaging more listeners

To engage more of your audience with your new release, try:

• Display campaigns: Put your music in front of listeners most likely to press play with eye-catching formats like Marquee and Showcase. Learn more about display campaigns
• Artist Pick: Pin your new release to the top of your artist profile. Learn more about Artist Pick
• Promo Cards: Create a Promo Card highlighting your new release and share it on social media. Learn more about Promo Cards