Promoting a membership

As of October 20th, 2026, Podcast Subscriptions have become Memberships. Read more about the changes here.

Create a membership promotion to reach your Spotify audience and inspire your audience to join your membership.

You can create promotions for your entire membership offering or for exclusive/bonus episodes to convert potential members from your existing audience.

Creating a promotion

To create a promotion for your membership:

1. Go to Memberships.
2. Click the Promotions tab.
3. Click Create promotion.
4. Choose what you’d like to promote.
   1. You can promote either your membership offering or a specific episode.
5. Fill out your Promotion details.
   1. You can choose between three types of email templates: fan recognition, announcement, or exclusive benefits.
6. Select countries or regions in Geotargeting.
7. Schedule how long your promotion will run for
8. Click Next and then Save.

You’ll only be able to send out 1 email every 30 days to your audience.

We currently support the ability to create email-based promotions. In the future, you’ll be able to create promotions that appear across Spotify surfaces.

Managing a promotion

To edit an existing promotion:

1. Go to Memberships.
2. Click the Promotions tab.
3. Find the Membership promotion you’d like to edit.
4. Click the three dot menu, then Edit.
5. Edit your Promotion details.
   1. Note: You can edit your promotion name, geotargets, and scheduling. If you need to edit any other details, you’ll need to create a new promotion.
6. Click Next and then Save.

To pause or archive an existing promotion:

1. Go to Memberships.
2. Click the Promotions tab.
3. Find the Membership promotion you’d like to pause or archive.
4. Click the three dot menu, then Pause or Archive.

An archived promotion can’t be recovered.

Promotion analytics

For each promotion you create, you’ll get access to a set of analytics.

Your audience will need to be opted in to receive emails, so your overall reach may look different than your total audience analytics.

Your Performance analytics capture all the stats associated with your promotion reaching your audience:

• Emails delivered

  The number of emails delivered as part of this promotion.

• Emails opened

  The number of distinct people who opened this email, counted once per person per day. Delivery is limited to audience members who opted in to marketing emails.

• Clicks

  The number of distinct people who clicked a link in this email. Multiple clicks by the same person on the same day are counted once.

• Total plays by members

  The number of times the promoted content was played by members who opened this email.

• Total signups

  The number of people who opened this email and became members.

• Open-to-play rate

  The percentage of people who opened the email and then played the promoted content.

• Open-to-signups rate

  The percentage of people who opened the email and became members.

Your Engagement chart will give you an understanding of how many email opens and signups have been generated from your promotion.

In Targeted delivery, you’ll see a breakdown of which markets you’ve geotargeted for your promotion, broken down by email opens and signups.