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Customizing your display campaign

Display campaigns offer a variety of customizations to tailor your campaign to your music.

Formats

You can customize how your campaign looks to listeners by selecting one of two formats: Marquee or Showcase.

Format	Marquee	Showcase
What is it?	A full-screen pop-up on the Spotify mobile app	A banner on Spotify’s Home
What's it for?	New releases only	New and catalog releases
When can you use it?	Within 21 days of release	Anytime
How long does it run?	10 days after your campaign starts or until you spend your budget, whichever comes first	14 days after your campaign starts or until you spend your budget, whichever comes first

Each format offers additional customization options.

With the Showcase format, you can choose from a selection of headlines to tell listeners why your promoted release is relevant to them.

You can’t edit your campaign’s headline with Marquee.

With the Marquee format, you can choose your campaign’s background color. We provide a selection of colors to choose from.

You can’t edit how Showcase looks - we pick the background color based on the cover art.

The destination is where you send listeners when they tap your campaign. By default, this is the single, album, or EP page you’re promoting.

With the Marquee format, you can choose to send listeners to your This Is playlist.

Things to keep in mind with This Is playlist destinations:

You need an eligible This Is playlist
We’ll pin your single to the top of the playlist (if it isn’t already)
Your campaign can start as soon as 3 days after your single’s release date
This destination is only available for campaigns created in Spotify for Artists
You can use the playlist as the destination for multiple singles as long as the campaign dates don’t overlap
Note: If you're promoting the same single in multiple campaigns, your campaign dates can overlap.

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