Analytics glossary

All analytics that can be found in Spotify for Creators’ analytics pages are listed below.

General

• Plays

• Plays & downloads

• Downloads

People

• Spotify Audience

• Off Platform Audience

• All Platform Audience

• Followers

• New audience

• Returning audience

Engagement

• Average completion rate

• Average consumption time

• Completion rate

• Consumption time

• Episode completion rates

• Episode completion quartiles

• Retention rate

• Week-over-week retention

Discovery

• Conversion rate

• Impressions

Video

• Average watch time

• Total watch time

• Watch time

• Watch time %

Sharing

• Conversion rate (from clicks)

• Clicks

• Plays (from clicks)