Understanding RPM: How you earn money with ads

Note: Ads tools are currently only available to creators based in the United States.

RPM stands for revenue per mille: how much you’d earn per 1,000 ad impressions, after our platform fee. It represents how much you can expect to earn from an ad you run.

We calculate your RPM by dividing your estimated earnings by the number of ad impressions you received, then multiplying by 1,000.

We use RPM across all of our ad types so you get a straightforward and consistent experience - no matter the ad type.

Different RPMs

If you run both Ambassador Ads and Automated Ads on your podcast, you may see two different RPMs.

You may have a higher RPM on Spotify - if you qualify - as a result of more precise ad targeting and other tools that make Spotify’s ad offerings valuable to advertisers. Your ads automatically run on Spotify and on external platforms you’ve distributed your podcast to.