Link sharing and referral data in Spotify for Creators

Create and share unique links to understand the impact of your off-platform marketing efforts and which ones lead to the most clicks and plays.

To create a new link for your show or an episode:

1. Log in to creators.spotify.com
2. Select the specific episode you’d like to share.
3. Click .
4. Choose the default share link or select New link to create a custom link.
5. Copy the link and share it with your audience.

You can share links across social media, newsletters, email campaigns, or any other marketing channels you use.

Viewing sharing data

The Sharing section shows how people interact with links you’ve shared using Spotify for Creators.

1. Log in to creators.spotify.com
2. Go to Analytics then Discovery.
3. Find the Sharing section.

You’ll see analytics for:

• Clicks: The number of times your shared links were clicked during the selected time period.
• Plays: The plays you received on Spotify during the selected time period.
• Conversion rate: The percentage of clicks that led to plays on Spotify during the selected time period.

Limitations

You can’t share a link to an unpublished episode.

Unique link clicks are supported by the Spotify desktop and mobile apps.

We only attribute a play to a link if it happened within 7 days of the click and in some cases we can’t track a click or subsequent play, e.g. if someone copies and pastes a link rather than clicking it.

Tips for creating unique links

• Create multiple unique links per show or episode to compare their performance across your different social media platforms.
• Give each link a unique name so you identify where you shared the link, e.g. “Instagram link - MMDDYY”. The name is only visible to you.
• We can only show you data for links copied from Spotify for Creators. If you share a link to your show or episode from the Spotify app, we can’t track clicks.