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Link sharing and referral data

Create and share unique links to understand the impact of your off-platform marketing efforts and which ones lead to the most clicks and streams.

You can share links from a few places in Spotify for Creators:

On your Home tab, click Share
On your Episodes tab, click the 3 dots next to an episode, then Share episode
On an episode page, click Share

You can use the provided link or create a unique link for your show or episode.

Once you’ve copied your link, share it on your socials, promos, and mailing lists.

Note: Referral data isn’t available for links copied from the Spotify for Creators mobile app.

Tips for creating unique links

You can create multiple unique links per show or episode to compare their performance across your different social media platforms.
Give each link a unique name so you identify where you shared the link, e.g. “Instagram link - MMDDYY”. The name is only visible to you.
We can only show you data for links copied from Spotify for Creators. If you share a link to your show or episode from the Spotify app, we can’t track clicks.

Go to Analytics then Discovery and find the Sharing section.

Or go to Episodes, select an episode, and look for the Sharing section.

Note: It’s not possible to view sharing data on the Spotify for Creators mobile app.

We show data on the number of:

This data updates daily.

We count a start every time someone streams your show for 0 seconds or more on Spotify.

We count a stream every time someone streams your show for 60 seconds or more on Spotify.

Note: We only attribute a start or stream to a link if it happened within 7 days of the click.

Unique link clicks are supported by the Spotify desktop and mobile apps.

In some cases we can’t track a click or subsequent play, e.g. if someone copies and pastes a link rather than clicking it.

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