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Pitching music to our playlist editors

For: Admins and Editors

Use Spotify for Artists to pitch an upcoming, unreleased song to our playlist editors.

We'll also add your pitched song to your followers' Release Radar playlists, and you can pin it to your This Is playlist if you're eligible for one.

  1. Log in to Spotify for Artists.
  2. Find unreleased music to pitch:
    1. At the top of Home tab Home, select PITCH FROM NEXT RELEASE.
    2. On web, you can also pitch from the Music tab Music tab under Upcoming.
  3. Choose a song and fill out the info. The more info we get, the better chance it has.

Tip: Need access to Spotify for Artists? Learn how to get access

Info about pitching music:

  • Deliver your music to us at least 7 days before its release date so our editors have time to listen
  • You can’t pitch compilations or songs you’re a featured artist on
  • You can only pitch one song at a time. Once your pitched song goes live, you can pitch another
  • Anyone with Admin or Editor access can see and edit the pitch
  • You can edit your pitch up to release day, but there’s no guarantee our editors will see the changes
  • Once a song has gone live, it’s no longer eligible for pitching

Pinning a pitched song to your This Is playlist:

  • You can pin the song that you pitched to your This Is playlist if you’re eligible for one
  • Once your new song is available to listeners on Spotify, pinning takes around 3 days
  • You can only submit one pin request at a time. Once your pinned song goes live, you can submit another request
  • Songs are pinned to your This Is playlist for up to 28 days post-release in the order they were requested, with the earliest pinned song appearing first

How to know if your song gets picked

We’ll email you if your song gets picked. You can also check the Playlists tab in Spotify for Artists when your release goes live and explore detailed stats about it. Our editors might pick a different song for their playlists to the one you pitched.

Pitching doesn’t guarantee playlist placement. If your song doesn’t get picked, it may still get discovered later. Stay on our editors’ radar by building your fanbase and engaging with your audience on Spotify and beyond.

However, submitting a pitch at least 7 days before release day will get your song on your followers’ Release Radar playlists. You can also pin your song to your This Is playlist if you're eligible for one.

Label-only pitches

Licensors and labels can make a pitch label-only.

Artists and managers can see the song and who pitched it, but can’t edit or view some pitch details (e.g. genre, mood, and culture tags).

You can reach out to your licensor or label if you need help with a label-only pitch.

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