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Marquee and Showcase targeting and destinations

Audience targeting

Campaigns can target audiences in the following markets:


Country or region


Austria, Denmark, Finland, France, Germany, Ireland, Italy, Liechtenstein, Monaco, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom

North America

Canada, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, United States


Australia, New Zealand

South America

Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay

You can only target one market per campaign. To target multiple markets, you'll need to schedule separate campaigns in Spotify for Artists.

To make your targeting more effective, we’ve designed it to:

  • Adjust your audience during the campaign to remove people who’ve already intentionally streamed your release in the last 21 days
  • Give a user only one Marquee per release
  • Give a user only one Showcase per campaign

Note: Campaigns promoting singles only reach Premium listeners (you need Premium to pick and play individual tracks). Premium listeners can choose not to see campaigns, but our data shows they find them relevant and listen to the releases promoted.

Choosing your audience

By default, we show your campaign to listeners across Spotify who are likely to find your campaign relevant and stream your release.

This helps listeners see recommendations they enjoy and helps you get the most effective results for your budget.

You can also choose to customize this audience by targeting specific segments of your audience.

When you choose to target specific segments, we'll include the audiences of all main artists on your release.

Note: You can’t choose individual listeners to target.

Audience segments

Segments group your listeners based on how frequently they intentionally stream your music and how likely they are to continue streaming in the future.

You can target specific segments if we predict you’ll reach enough listeners to spend your minimum campaign budget.



Active audience

Valuable listeners who've intentionally streamed your music in the past 28 days from active sources like your artist profile, your release pages, or their own library and playlists.

Super listeners

Your most dedicated active listeners in the last 28 days. They’re also the most likely to keep streaming your music.

Moderate listeners

Active listeners who've intentionally streamed your music many times in the last 28 days, and could still develop into super listeners.

Light listeners

Active listeners who've intentionally streamed your music once or a couple times in the last 28 days, and could develop into moderate listeners.

Previously active audience

Listeners who used to be in your active audience but haven't intentionally streamed your music in at least 28 days. They may still stream your music from programmed sources.

Note: An active listener is someone who intentionally seeks out and plays your music from active sources like your artist profile, album and release pages, and their own library and playlists. This doesn’t include playing from a Spotify-created personalized or editorial playlist (e.g. Discover Weekly, Rap Caviar, Radio, etc.)

Learn more about audience segments


The destination is where you send listeners when they tap your campaign. Your destination can be the single page, album page, or EP page, depending on the new release you’re promoting.

If your Marquee campaign is promoting a single, you may also have the option to send listeners to your This Is playlist.

Things to keep in mind with This Is playlist destinations for Marquee campaigns:

  • We’ll pin your single to your This Is playlist if it’s not already pinned
  • You need an eligible This Is playlist
  • Using a Marquee to drive to this destination is only available for campaigns created via Spotify for Artists
  • Your campaign can run as soon as three days after your single’s release date
  • You can use your This Is playlist as the destination for multiple singles you want to promote, as long as the campaign dates don’t overlap
    Note: If you're promoting the same single in multiple campaigns, your campaign dates can overlap.

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