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Getting started with Countdown Pages

A Countdown Page is a destination for fans to pre-save your upcoming album, preview the tracklist, watch Clips, purchase merch, and see the timer count down to the release moment – all in one place.

Eligibility

Artists with at least 5,000 active listeners in the 28 last days can create a Countdown Page for their upcoming album.

Check if you're eligible:

  1. Log in to Spotify for Artists on web
  2. Go to Audience tab Audience then Segments.
  3. Click Active audience to see how many active listeners you have.

Tip: Make sure you're checking your active listeners, not your overall monthly listeners.

Your upcoming release also needs to meet a few criteria:

  • Only albums and EPs are eligible for Countdown Pages, not singles
  • Your label or distributor needs to deliver your finished release as per standard procedure via DDEX
  • If your release has multiple main artists, only the 1st-named main artist can create a Countdown Page, and the Countdown Page only appears on that artist's Spotify profile
  • You can't create a Countdown Page for a release with split rights

Creating a Countdown Page

For: Admins and Editors

  1. Log in to Spotify for Artists on web
  2. Go to Music tab Music then Upcoming.
  3. Select the release, and click Get started.
  4. Upload Clips and tag your merch.
  5. Review and publish.

Note: Once your licensor has delivered release metadata via DDEX, you’ll see the option to create the Countdown Page within 72 hours.

You can create and edit a Countdown Page up until the release goes live.

Once published, fans can start pre-saving your release and watching your Clips via your artist profile, the Now Playing view, notifications, and more.

When your new music goes live, we send a push notification to all pre-savers and add it straight to their library. On average, nearly 70% of users who pre-save an album stream it during week one.

Availability

Countdown Pages are available to listeners in the Spotify desktop and mobile apps in every market Spotify operates in.

Clips in Countdown Pages are viewable in the Spotify mobile app in 70+ markets.

Tips for a successful Countdown Page campaign

Record Clips, add merch, and set as Artist Pick to have a successful Countdown Page.

Once your Countdown Page is live, share it to your socials to help to drive your followers to pre-save your release.

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