Data changes after switching to Spotify for Creators

If you’ve recently switched your show’s hosting to Spotify for Creators, you may see some variations in your plays or ad impressions.

This can happen for a few different reasons:

• Some hosts don’t apply the same standards to how streams are counted
• You submitted independently to one or more distribution platforms and those plays aren’t syncing in your Spotify for Creators account
• Our analytics only includes data since after you switched to Spotify for Creators

The way that we track plays is mostly in line with industry standards.

External platforms track metrics differently, but we measure consistently across those platforms to give you analytics that are representative of your audience.