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Ads analytics

Ambassador Ads will be going away after February 14th, 2024. Eligible creators will continue to earn up until that date, but this ad program will no longer be offered moving forward. Read more here.

See how your ads are performing in your episodes using Ads analytics on Spotify for Podcasters.

On web:

  1. Go to your Analytics tab on the web version of Spotify for Podcasters.
  2. Click the Ads tab.
    Note: This tab only appears if you’ve activated Automated Ads.

On mobile:

  1. Tap your Analytics tab in the Spotify for Podcasters app.
  2. Tap the Ads tab.
    Note: This tab only appears if you’ve activated Automated Ads.

You can see data on:

  • Ad impressions: An impression is counted each time an Automated Ad plays in one of your episodes. Data is available from January 4, 2022.
  • Estimated earnings: An estimate of the amount of money you’ve earned based on the number of ad impressions you’ve accrued. It may not represent your actual payout via Stripe or Spotify Payouts.

It can take up to 2 days for daily data to update on both of these graphs.


You may note that both your impressions and earnings fluctuate over time. This can be due to a number of factors.

For creators using Automated Ads, it’s worth noting these types of ads are programmatic, and only play when ad demand is available for your show. This demand is determined by the availability of advertisers and the demographic of listeners they're looking to target. As such, ad impressions aren’t guaranteed and may not play on every listen or for every listener.

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