Understanding your Spotify Partner Program analytics

Ads analytics

Go to the Analytics page and tap Ads to see how your ads are performing in your episodes.

Note: This page only has data related to your ad revenue and does not contain any information related to Premium video revenue.

You can see data on:

• Estimated ad impressions: The estimated number of times that ads are played in your episodes per day on and off Spotify. An impression is counted each time an ad plays in one of your episodes. Data is available from January 4, 2022.
• Estimated earnings: An estimate of the amount of money you’ve earned based on the number of ad impressions you’ve accrued. It may not represent your actual payout via Spotify Payouts.

It can take up to 2 days for daily data to update on both of these graphs.

Estimated ad impressions and earnings are not a guarantee of performance or how many listeners will hear ads on your show(s). These insights are only intended to be used as directional guidance.

Understanding your ads RPM

If you monetize with the Spotify Partner Program, ad revenue recognized by Spotify for any ads monetized by Spotify in your episodes as part of the program is split equally (50%) between Spotify and you.

In Spotify for Creators, we track your ads RPM, which stands for revenue per mille. This metric tracks how much you’ve earned per 1,000 ad impressions on average in the last 30 days, after the above 50% revenue split. This metric does not include any Premium video revenue – for more information on your Premium video revenue earnings you need to look at your Spotify RPM.

Go to the Analytics tab and tap Ads to see your Ads RPM.

Note: Your ads RPM is subject to change. It represents how much you, on average, have earned for ads monetized by Spotify on your show. We calculate your ads RPM by dividing your estimated earnings by the number of those ad impressions that you received, then multiplying by 1,000. Your ads RPM is calculated before any fees and taxes.

Fluctuations in data

You may note that both your impressions and earnings fluctuate over time. This can be due to a number of factors. It’s worth noting these types of ads only play when ad demand is available for your show. This demand is determined by the availability of advertisers and the demographic of listeners they're looking to target. As such, ad impressions aren’t guaranteed and may not play on every listen or view.

Spotify Partner Program earnings

Note: Premium video revenue will become available on January 2nd, 2025. Before that date all Spotify Partner Program creators can only earn ad revenue and we will only have ad analytics available.