Spotify Partner Program

The Spotify Partner Program is a monetization program available to creators in select markets*, where creators can earn from multiple revenue streams depending on the types of content they publish and who streams that content:

• Ad revenue
• Premium video revenue

To access the application for the program, creators must meet our eligibility criteria. Once you’ve applied, your show will then be reviewed against our Spotify Partner Program monetization policies.

Ad revenue

Creators who join the Spotify Partner Program earn a 50% share of the revenue recognized every time an ad monetized by Spotify (as part of the Spotify Partner Program) plays in their episodes — both on and off Spotify.

You can select where you want your ads to play by choosing your own ad breaks. You must insert at least one ad break into an episode in order to earn any ad revenue. For more information on how to insert ad breaks please see our article on ad break insertion.

After your ad breaks are inserted, Spotify for Creators can deliver targeted ads in your episodes when they are streamed on Spotify or downloaded on another podcast listening platform. You may choose which ad categories you would like to exclude, if any.

Premium video revenue

When Spotify Premium members in select markets* stream your video episodes, we’ll serve your content to them without dynamic ads, to make sure they have an uninterrupted viewing experience. And for those streams, instead of earning ad revenue, you can earn based on how much your fans stream your content.

Fans who are not Spotify Premium members in these markets, or fans who stream any non-video episodes you may publish on or off-Spotify, will still be able to stream your episodes with ads, and you can continue to earn revenue for any ads that play on those episodes.

In order for a video episode to qualify for Premium video revenue, you must insert one or more ad breaks in the episode. You can’t earn Premium video revenue for any video episodes without ad breaks.

Premium video revenue is calculated in accordance with our proprietary payment formula, which may be adjusted by us from time to time, and which are based on a number of factors. These factors may include the total amount of qualifying consumption time attributable to your eligible video episodes, the registration market of Spotify Premium users consuming your eligible video episodes, the unique number of Spotify Premium users with access to or consuming an uninterrupted video experience, and the overall amount of eligible video content consumed by Spotify Premium users in these markets*.

Note: Premium video revenue will become available on January 2nd, 2025. Before that date all Spotify Partner Program creators can only earn ad revenue.

*Premium Video Revenue markets

Premium video revenue is currently only available in the following markets, which may change from time to time:

• United States
• Canada
• United Kingdom
• Australia

Eligibility to apply

For your show to be eligible to apply for the Spotify Partner Program on Spotify for Creators, you must, at a minimum:

• Host your show on Spotify for Creators
• Have a legal address in one of our eligible markets: the United States, Canada, United Kingdom, Australia
• Have published at least 12 episodes
• Hit at least 10,000 consumption hours on Spotify in the last 30 days, and
• Hit at least 2,000 people who have streamed on Spotify in the last 30 days

You can check to see if you meet the eligibility criteria for the application anytime on the Monetize page on Spotify for Creators. Eligibility criteria may change at any time and additional requirements apply for participation in the Spotify Partner Program, including that the show must comply with Spotify Partner Program monetization policies.

Note: If you are currently using Megaphone, our enterprise podcasting solution, talk to your representative to see if your organization is eligible for the Spotify Partner Program.

Learn more about Spotify for Creators’ monetization options to find other ways you can monetize your show if you’re not eligible for the Spotify Partner Program.

Stay active to keep making money

To focus our support on shows that are active and engaged with fans, to continue to remain eligible to participate in the Spotify Partner Program on Spotify for Creators, in addition to the above, your show must, in any given 6 month period, have published an episode and have earned at least $10.

How to apply

If you are applying to the Spotify Partner Program for the first time:

1. Go to the Monetize page in Spotify for Creators to check your eligibility
2. Once eligible, click Apply now to begin

You will need to accept the Spotify Partner Program Terms when you apply. Upon receiving your application, we will review your content against our Spotify Partner Program monetization policies to determine if your show is eligible. If approved, we will direct you to set up your payment details on Spotify Payouts, our payment platform.

Note: If you’re not in an eligible market, you won't be able to apply for the Spotify Partner Program.

If you had previously onboarded to ads monetization before November 13th, 2024:

1. Go to the Monetize page in Spotify for Creators
2. Click “Review” to review the updated Terms and Conditions for the Spotify Partner Program and accept when ready

Note: If you do not accept the new Spotify Partner Program Terms and Conditions by January 1st, 2025, ads monetization will be paused. If you decline to accept the new terms by June 30th, 2025, we will terminate ads monetization on your show. You may then apply for the Spotify Partner Program if your show meets the program’s eligibility criteria.

Getting paid with the Spotify Partner Program

Once your show is approved for the Spotify Partner Program, you will be asked to tell us where you want to get paid each month (after any fees and taxes) by setting up bank details with Spotify Payouts, our payment platform. You must set up your Spotify Payouts account in order to complete onboarding to the Spotify Partner Program, and won’t be able to start earning until this step is complete.

For more information on your payout schedule please see our article here.

Pausing the Spotify Partner Program

To pause ads from playing in your show, click Pause Spotify Partner Program under Spotify Partner Program in your Monetize page.

This will prevent ads from playing in episodes that contain ad breaks. You will also stop earning any Premium video revenue. It may take up to 10 business days for ads to stop playing on external platforms.

You can head back to the same tab to unpause the Spotify Partner Program. If you pause the Spotify Partner Program for over six consecutive months, you may not earn enough to remain eligible for the program and we may remove your show from the program.