Track Marquee and Showcase results

For: Admins and Editors on web

Track your campaign results in Spotify for Artists:

1. Log in to artists.spotify.com.
2. Go to Campaigns then Marquee and Showcase.
3. Click a campaign to see its results.

We track listener behavior for 14 days after they see your campaign to find out if they stream a track from the release.

Results appear 24 hours after your campaign begins. Final results are ready 2 weeks after it ends.

You can view or download results for a single campaign or for all your artist’s campaigns. Click Download results to get the results as a CSV file.

We report on 3 main stats for your campaign:

• Campaign delivery: Reach and clicks
• Audience development: How your monthly active listeners have changed as a result of the campaign
• Performance details: How listeners engaged with your release and your other releases as a result of your campaign

All stats update daily.

Marquee and Showcase aim to develop long-term fans, so keep an eye on audience development and performance details to gain insights into how listeners engaged with your music after seeing your campaign.

Audience development

See how your campaign brought valuable listeners into - or deeper into - your monthly active listeners.

The visual on your results page shows you which audience segments your converted listeners started in, and which segments they ended in after engaging with your release.

• New active listeners: Listeners who joined your monthly active listeners for the first time by intentionally streaming your promoted release – including new listeners who hadn’t streamed your music anywhere in the last 2 years.
• Reactivated listeners: Listeners who rejoined your monthly active listeners after intentionally streaming your promoted release.
• Amplified listeners: Listeners from your monthly active listeners who intentionally streamed your promoted release for the first time after seeing your campaign.

Learn more about audience segments

Performance details

See how listeners engaged with your promoted release and other releases.

We break your data down by audience segment and by track, and we recommend potential actions to take after viewing your results.

• Converted listeners: Number of listeners who intentionally streamed the release after seeing the campaign.
• Conversion rate: Percentage of listeners who intentionally streamed the release after seeing the campaign.
• Active streams per listener: Average number of times your converted listeners intentionally streamed the release.
• Intent rate: Percentage of converted listeners who saved tracks from your release or added them to a playlist. These actions show intent to listen to you again in the future. Our research shows saves and playlist adds are linked to a 2.5x increase in streaming of an artist 6 months later.

Sharing your results

Download a visual recap to share your campaign’s performance.

You can do this from:

• Campaign results, by selecting in the audience development section.
• The campaign management table in the Campaigns tab by selecting the 3 dots next to a sub-campaign, then Share results snapshot

Choose up to 3 metrics that matter most to your team or artist.