Ads

Spotify for Creators ads is a program where voice-talent-read ads are selected and inserted into your episodes powered by the Spotify Audience Network.

Spotify Audience Network (SPAN) is Spotify’s proprietary audio-first advertising marketplace where global advertisers of all sizes can connect with listeners across a broad range of shows.

Eligibility

You can apply for ads if you're based in one of these markets:

• Australia
• Canada
• United Kingdom
• United States

Note: We determine your market based on the country your show owner's Spotify account is registered in. Only the show owner can apply for ads. Check your account country here

Your show needs to reach all of the following eligibility criteria before you can apply:

• A minimum of 12 episodes
• 10,000 global consumption hours over the last 30 days
• A Spotify audience of 2,000 users over the last 30 days

Go to your Monetize tab to check your eligibility for ads. Once you’re eligible, click Apply now to begin.

A few important notes about applying for ads:

• You need to accept the Spotify for Creators Ads Terms when you apply
• Your show will go through a review process
• Your show needs to comply with our Monetization Policies

Note: If you’re not in an eligible market, you won't see ads in your Monetize tab.

Learn more about Spotify for Creators' monetization options to find other ways you can monetize your show if you’re not eligible for ads.

Stay active to keep making money

To focus our support on shows that are actively participating in the ads program, in order to remain eligible for ads monetization, your show needs to continue to reach all of the following eligibility criteria:

• An episode published at least every 6 months
• Earning at least $10 every 6 months (so you receive a payout at least every 6 months).

We may remove your show from ads monetization if it ceases to be eligible.

Inserting ad breaks

Check out this article to learn how to insert ad breaks in your episodes

Viewing impressions & estimated earnings

Head to your Analytics page in Spotify for Creators and click Ads to view your impressions and estimated earnings.

Excluding categories of ads

Ads are subject to Spotify's Ad Guidelines. You can't select the exact ads that play in your episodes.

We provide tools to help support exclusions of certain categories of ads that may appear on your show:

1. Go to the Ads section of your Monetize tab.
2. Click Exclude categories.
3. Select the categories of ads you don't want to run on your episodes.

Note: Excluding categories may result in a reduction of the revenue you could earn from ads, as it can reduce the overall number of available ads that can run on your episodes.

How you get paid with ads

Set up Spotify Payouts to receive your ads earnings.

Revenue is calculated for your previous month’s earnings and is paid out to you no later than 30 days after the month has ended. For example, this means for the month of September, you’ll get paid by the end of October.

You’ll receive an email that notifies you of your earnings, including impressions sold and how your earnings have accumulated.

Pausing ads

To stop ads, click Pause ads under Ads in your Monetize tab.

This will turn off ads in your episodes where there are ad breaks. It may take up to 10 business days to reflect on external platforms.

You can head back to unpause your ads again at any time.