Link sharing and referral data in Spotify for Creators

Create and share unique links to understand the impact of your off-platform marketing efforts and which ones lead to the most clicks and plays.

You can share links in Spotify for Creators:

• On your Home tab, click Share or
• On your Episodes tab, click the 3 dots next to an episode, then Share episode
• On an episode page, click Share or

You can use the provided link or select New link to create a unique link for your show or episode.

Once you’ve copied your link, share it on your socials, promos, and mailing lists.

Note: You can’t share a link to an unpublished episode.

Tips for creating unique links

• Create multiple unique links per show or episode to compare their performance across your different social media platforms.
• Give each link a unique name so you identify where you shared the link, e.g. “Instagram link - MMDDYY”. The name is only visible to you.
• We can only show you data for links copied from Spotify for Creators. If you share a link to your show or episode from the Spotify app, we can’t track clicks.

Viewing referral data

• Go to Analytics then Discovery and find the Sharing section.
• Or go to Episodes, select an episode, go to Discovery, and look for the Sharing section.

Note: It’s not possible to view sharing data on the Spotify for Creators mobile app.

We show data on the number of:

• Total clicks of your link
• Spotify users who consumed your show
• Plays attributed to link clicks
• Spotify users who clicked your link
• Spotify users who started your show

This data updates daily.

Note: We only attribute a play to a link if it happened within 7 days of the click.

Limitations

Unique link clicks are supported by the Spotify desktop and mobile apps.

In some cases we can’t track a click or subsequent play, e.g. if someone copies and pastes a link rather than clicking it.