Understanding your Spotify Partner Program analytics

Spotify Partner Program earnings

Go to the Overview tab on the Monetize page to see your Spotify Partner Program earnings information.

Understanding your monthly snapshot

At the top of the Overview tab on the Monetize page, you can see your monthly snapshot that shares relevant data related to your show’s performance from the last calendar month. This monthly snapshot updates within the first week of each calendar month and represents data for the month prior. For example: around August 6th, your monthly snapshot will update with data for your July performance

Your monthly snapshot summarizes:

• Last month’s earnings: The total amount that you earned from the Spotify Partner Program in the last month. This includes all ad revenue and Premium video revenue.
• Spotify RPM: The average amount that you earned for every 1,000 Spotify streams in the last month.
• Streams: The total amount of streams your shows received on Spotify in the last month.

Note: Your snapshot is subject to change month to month. Your last month’s earnings and Spotify RPM are calculated before any fees and taxes. We calculate your Spotify RPM by dividing your total monthly earnings from any streams on Spotify by the number of total monthly Spotify streams from your show, then multiplying by 1,000. We do not include any ad revenue from plays that occurred off Spotify for this calculation. For more information on your earnings from ad revenue on and off Spotify, read the section on ads analytics.

Ads analytics

Go to the Analytics page and tap Ads to see how your ads are performing in your episodes.

Note: This page only has data related to your ad revenue and does not contain any information related to Premium video revenue.

You can see data on:

• Estimated ad impressions: The estimated number of times that ads are played in your episodes per day on and off Spotify. An impression is counted each time an ad plays in one of your episodes. Data is available from January 4, 2022.
• Estimated earnings: An estimate of the amount of money you’ve earned based on the number of ad impressions you’ve accrued. It may not represent your actual payout via Spotify Payouts.

It can take up to 2 days for daily data to update on both of these graphs.

Estimated ad impressions and earnings are not a guarantee of performance or how many listeners will hear ads on your show(s). These insights are only intended to be used as directional guidance.

Understanding your ads RPM

If you monetize with the Spotify Partner Program, ad revenue recognized by Spotify for any ads monetized by Spotify in your episodes as part of the program is split equally (50%) between Spotify and you.

In Spotify for Creators, we track your ads RPM, which stands for revenue per mille. This metric tracks how much you’ve earned per 1,000 ad impressions on average in the last 30 days, after the above 50% revenue split. This metric does not include any Premium video revenue – for more information on your Premium video revenue earnings you need to look at your Spotify RPM.

Go to the Analytics tab and tap Ads to see your Ads RPM.

Note: Your ads RPM is subject to change. It represents how much you, on average, have earned for ads monetized by Spotify on your show. We calculate your ads RPM by dividing your estimated earnings by the number of those ad impressions that you received, then multiplying by 1,000. Your ads RPM is calculated before any fees and taxes.

Fluctuations in data

You may note that both your impressions and earnings fluctuate over time. This can be due to a number of factors. It’s worth noting these types of ads only play when ad demand is available for your show. This demand is determined by the availability of advertisers and the demographic of listeners they're looking to target. As such, ad impressions aren’t guaranteed and may not play on every listen or view.