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Understanding RPM: How you earn money with ads

Ambassador Ads will be going away after February 14th, 2024. Eligible creators will continue to earn up until that date, but this ad program will no longer be offered moving forward. Read more here.

Advertisers pay a certain CPM (cost per mille, or thousand) for an ad. In Spotify for Podcasters we use RPM, which stands for revenue per mille. This is how much you’d earn per 1,000 ad impressions, after any potential transactional fees or revenue split.

Automated Ads

If you monetize with Automated Ads, ad revenue (CPM) is split equally between Spotify and you at a 50% rate for each ad placed in an ad slot in your show. Adjustments to revenue may occur after your payout and may be incorporated in subsequent payouts. This means that your earnings per ad impression (RPM) may vary depending on the advertiser. You’ll be able to see your estimated monthly earnings and average monthly RPM using Spotify for Podcasters’ Ads analytics.

Note: Your average RPM is subject to change. It represents how much you, on average, can expect to earn from an ad you run on your show. We calculate your RPM by dividing your estimated earnings by the number of ad impressions you received, then multiplying by 1,000.

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