Creating a Discovery Mode campaign

Note: Discovery Mode is in a beta phase and isn’t available to all artists yet. We’ll share updates when we’re ready to roll it out more widely.

For: Artist team Admins and Editors on web. Ask your team's Admin to add you to the team or change your access level.

1. Log in to artists.spotify.com.
2. Go to Campaigns then Discovery Mode.
   Tip: Don't see the option? Learn more about Discovery Mode eligibility
3. Click Set up [month] campaign.
   Note: You can set up a campaign between the 11th of the month and 12 AM UTC on the last day of the month.
4. Select the songs you’d like to include.
5. Review your campaign and click Submit.

Campaigns start at 12 AM UTC on the 1st of the next month. You can edit your song selections until 12 AM UTC on the last day of the current month.

Can't find your song?

A song is eligible for Discovery Mode if:

• It's distributed by one of these licensors:

• Discovery Mode in Spotify for Artists licensors

• It's been released on Spotify for at least 30 days. If there are multiple versions, the earliest release date determines eligibility
• It’s been streamed at least 20 times in Discovery Mode contexts in the last 28 days. Learn more about Discovery Mode contexts
• It met Spotify’s monetization eligibility criteria last month

Discovery Mode cost

Discovery Mode doesn’t require an upfront budget.

Instead, a 30% commission is applied to recording royalties generated from all streams of selected songs and their related track URIs in Discovery Mode contexts. All other streams remain commission-free.

If a new version of a selected song is released during an active campaign, we'll opt in its track URI, and the commission will apply.

Multiple versions of the same song

Discovery Mode selections occur at the song level.

If your song appears on several releases (e.g. on a single and an album), it’ll have multiple track URIs for the same recording.

To maximize potential reach, we opt in all track URIs for all versions of that song. We also opt-in any new track URIs for that song into the campaign when they are released.

Note: As a primary guiding principle, you should consider your marketing objectives and strategies when making campaign decisions.

Need more help?

Learn more about:

• How Discovery Mode works
• How artists are using it to grow their audience
• How artists are using it for their new release strategy

Still have questions? Contact us