Creating a Marquee or Showcase campaign

Use our Marquee and Showcase campaign tools to create a sponsored recommendation on Home, the most visited place on Spotify.

By putting your music front and center, these campaigns catch likely listeners right when they’re deciding what to listen to next.

For: Admins and Editors on web

1. Log in to artists.spotify.com.
2. Go to Campaigns then Marquee and Showcase.
3. Click + Create Campaign.

Tip: Don’t see the Campaigns tab? Learn more about availability of this feature

• Campaigns can target audiences in these 42 markets

You can only target one market per campaign. To target multiple markets, you need to schedule separate campaigns in Spotify for Artists.

Marquee or Showcase format?

You select your format when creating your campaign.

Don’t see your release?

Artists can use Marquee and Showcase to promote eligible releases if they have at least 1k streams over the last 28 days in at least one of the target markets above.

Check you have enough streams in the target market:

1. Log in to artists.spotify.com.
2. Go to Audience then Overview.
3. Select the market you want to target from the filter.

Check your release is eligible:

• You can only promote albums, EPs, and singles
• The artist needs to be listed as a main artist on the release
• The campaign must be set up by an artist team, or a label team with full or split rights for the release in Australia, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, UK, or US
• You can’t promote a release with more than 3 main artists
• You can't promote an artist with a general name that describes the performer or content (e.g. "Sleep Music")
• You can’t promote a karaoke version, soundalike, remaster, or re-recording
  Note: For Marquee, you also can’t promote a remix.
• The release artwork needs to comply with our advertising Terms and Conditions

Extra requirements for Marquee:

• You need enough likely listeners in at least 1 available target market
• You can only promote new releases
• You can’t promote a remix
• At least 50% of songs need to be new to the product type (e.g. you can’t promote an album if 50% of the songs have already been released on an album on Spotify)
• Your campaign needs to start within 21 days of the release date in the market you're targeting

Billing team, audience targeting and budget

If you’re on multiple Spotify for Artists teams - e.g. an artist team and a label team - you need to select which team will be billed for the campaign.

Learn more about payment and budgeting

Learn more about audience targeting

Customizations

Showcase

You can choose from a selection of headlines that let listeners know why your promoted release is relevant to them.

You can’t edit how Showcase looks - we use your release artwork and pick the background color based on the cover art.

Marquee

You can select your Marquee’s background color and destination.

You can’t edit your Marquee’s headline.

Destination

The destination is where you send listeners when they tap your Marquee or Showcase. The default destination is the single page, album page, or EP page you’re promoting.

If your Marquee campaign is promoting a single, you may also have the option to send listeners to your This Is playlist.

Note: Showcase campaigns can’t send listeners to a This Is playlist.

Things to keep in mind with This Is playlist destinations for Marquee campaigns:

• We’ll pin your single to your This Is playlist if it’s not already pinned
• You need an eligible This Is playlist
• Using a Marquee to drive to your This Is playlist is only available for campaigns created via Spotify for Artists
• Your campaign can run as soon as three days after your single’s release date
• You can use your This Is playlist as the destination for multiple singles you want to promote, as long as the campaign dates don’t overlap
  Note: If you're promoting the same single in multiple campaigns, your campaign dates can overlap.

Editing a campaign

You can change your:

• Audience targeting up to 3 days before the start date
• Campaign dates up to 1 day before the start date - as long as the new start date is at least 3 days away
• Budget and headline up to the start date

You can’t edit your campaign once it's started, but you can stop it entirely.

Note: It may take an hour to completely stop, and the results may take 24 hours to update.