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Ambassador Ads are going away

Ambassador Ads will no longer be available after February 14th, 2024. Existing eligible creators may continue to earn up until our last campaign ends on February 14th, 2024, but we are not accepting new applications for the program due to the shortened final campaign.

We recognize that our ads monetization offerings have evolved over the past year. We believe these new updates to our ads monetization offerings will allow us to focus on bringing scalable ads solutions like Automated Ads to creators globally. We are continuing to improve existing tools like Automated Ads and our podcast subscription offerings, to continue our mission of helping creators earn money for their podcasts.

Why are Ambassador Ads no longer being offered?

We’re shifting our resources and focus to bringing the Automated Ads program to more creators globally. This ad program, which connects creators with vetted third-party brands through the Spotify Audience Network, is a more scalable advertising solution for podcast creators that offers greater flexibility of ad placement and ad volume.

We are working on making Automated Ads available for more creators globally and will reach out when we are able to extend an invite.

Will I still receive earnings for Ambassador Ads currently running on my podcast?

Yes. All earnings will be accumulated until February 14th, 2024, when all Ambassador Ads will be taken down from podcasts where they’re inserted.

Any ad breaks that you have placed in your episodes will still remain, but no Ambassador Ads will be placed after February 14th, 2024. Eligible creators who apply for Automated Ads may see ads placed in those ad breaks once approved for the program if they choose not to edit or remove them.

What will happen to my Ambassador Ads analytics data?

You’ll still have access to your Ambassador Ads daily earnings and impression data in the Analytics tab until April 30th, 2024.

After April 30th, if you want an export (CSV) of your Ambassador Ads analytics data, please contact us and include:

  • Which data you would like access to (ad impressions, earnings)
  • What date range you would like included in your export

What can I use in place of Ambassador Ads?

Check out our monetization options to learn about other ways you can monetize your podcast. You can also approach advertisers directly about featuring their ads on your podcast.

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